gail goldberg

gail goldberg

Lifestyle Writer/Editor

Storytelling is my passion. Fashion, travel + lifestyle are my forté. What I write? Editorial features, brand copy, emails, social media—and anything else you need. Contact: goldberg.gail@gmail.com.

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Screenshot 2016 07 13 22.58.56 article
bananarepublic.gap.com

Banana Republic Email

This email had the highest open rate of any email in 2016 at 24.9%. Translation: 1.1 million opened it and it helped influence $160K in sales, almost 50% better than average email revenue at BR.